Samsung launched World’s first 115-inch Micro RGB TV with AI-powered picture optimization and 100% BT.2020 color coverage

Samsung has launched its first Micro RGB display, debuting with an impressive 115-inch screen. This premium television features a micro-scale RGB LED backlight, engineered to deliver superior color accuracy and contrast for high-end viewing experiences.

Advanced Backlight Technology -

At the heart of the display lies Samsung’s proprietary Micro RGB Technology, which uses an array of individually controlled red, green, and blue micro LEDs—each measuring under 100μm—positioned directly behind the screen panel. This setup enables highly precise control over light and color across every part of the display.

AI-Driven Picture Enhancement -

The display is powered by the Micro RGB AI engine, which leverages artificial intelligence to analyze content frame-by-frame, optimizing both picture quality and audio. A key feature, the Micro RGB Color Booster Pro, detects scenes with muted tones and enriches them for a more vivid and lifelike image.

Exceptional Color Performance -

Samsung highlights its Micro RGB Precision Color technology, claiming it achieves 100% coverage of the BT.2020 color space, an international UHD TV standard set by the ITU. The display has also earned ‘Micro RGB Precision Color’ certification from Germany’s Verband der Elektrotechnik (VDE), underscoring its accuracy and performance.

Optimized Viewing & Minimalist Design -

For comfortable viewing in various lighting conditions, the screen incorporates Glare Free technology to reduce reflections. The unit is enclosed in a slim metal frame, emphasizing a clean, minimalist look.

Smart Features, Security & Long-Term Support -

The television features Samsung Vision AI for intelligent audio-visual enhancements and includes a Bixby voice assistant powered by generative AI, enabling more natural and personalized interactions. The Samsung Knox platform handles security, while buyers benefit from Samsung’s 7-year free Tizen OS Upgrade program, ensuring long-term software updates.

Samsung Micro RGB TV 2025 Specifications -

Pricing and Availability -

The Samsung Micro RGB 115″ 4K TV is priced at 44.9 million won (approximately USD 32,325 / Rs. 28,33,690) and is currently available in Korea. A U.S. launch is planned next, followed by a global rollout that will include a variety of screen size options.