iQOO Launches First Pop-Up Store iQOO Arena in India, Showcases Neo 10R Before the Launch
iQOO has unveiled its first pop-up store in India, named iQOO Arena, at Select City Walk Mall in Saket, New Delhi. The store will be open from February 21 to 23, 2025, between 11 AM and 7 PM.
The iQOO Arena is designed to give consumers an exclusive hands-on experience with the upcoming iQOO Neo 10R before its official launch in India. Through interactive experiential zones, visitors can explore the device’s gaming features and performance.
The pop-up store focuses on showcasing the real-world gaming capabilities of the iQOO Neo 10R. iQOO emphasizes the device’s ability to deliver a stable 90 FPS in its price segment, along with up to five hours of continuous gameplay.
Powered by the Snapdragon 8s Gen 3 Mobile Platform, the iQOO Neo 10R is set to launch in India on March 11. It features a 6400mAh battery with 80W FlashCharge, ensuring long-lasting usage and fast charging.
The smartphone will be available in two colour variants: Moonknight Titanium and the India-exclusive Raging Blue. In addition to the Neo 10R, the iQOO Arena will showcase the iQOO 13, the brand’s latest flagship model.
Visitors to the pop-up store will have the option to pre-book the iQOO 13, with online orders including complimentary TWS earbuds. Additionally, the iQOO Arena will facilitate registrations for the iQOO Students Programme, giving students the opportunity to win free gifts.
Regarding the launch, Nipun Marya, Chief Executive Officer of iQOO, stated:
"As we gear up for the launch of the iQOO Neo 10R, we’re thrilled to provide our customers with an exclusive hands-on experience of the device. The introduction of our first-ever pop-up store, iQOO Arena, is a major milestone, allowing us to engage directly with young enthusiasts who value high performance and gaming. We are confident that the iQOO Neo 10R’s powerful capabilities will impress everyone."
