Xiaomi Introduces Mijia Home & Lifestyle Brand in India, Expands Smart Home Ecosystem

Xiaomi India has officially introduced its home and lifestyle sub-brand, Mijia by Xiaomi, in India as it celebrates 12 years of operations in the country. The launch marks a strategic step toward expanding the company's smart home ecosystem while strengthening its presence in the consumer electronics segment.

Since entering the Indian market in 2014, Xiaomi has evolved from being a smartphone-focused brand into a comprehensive consumer technology company with a portfolio spanning smartphones, Smart TVs, tablets, wearables, and AIoT products. With the introduction of Mijia—meaning "Mi Home"—the brand now joins Xiaomi's existing product families alongside Xiaomi, REDMI, and POCO.

Strengthening the Human × Car × Home Ecosystem

The launch of Mijia by Xiaomi aligns with the company's global Human × Car × Home strategy, first announced in 2023. Powered by Xiaomi HyperOS, this ecosystem is designed to seamlessly connect personal devices, smart vehicles, and home appliances into one integrated experience.

While Xiaomi India has primarily focused on personal technology products, the introduction of Mijia by Xiaomi reflects the company's growing emphasis on expanding its smart home ecosystem in the Indian market.

Expanding the Smart Home Portfolio

Under the new branding, Xiaomi India will gradually transition its existing home and lifestyle products, including smart air purifiers, to the Mijia by Xiaomi lineup. The company also confirmed plans to expand into the large home appliances category under the new brand identity.

The move comes as demand for connected home appliances and integrated smart ecosystems continues to grow in India. Xiaomi stated that products launched under the Mijia by Xiaomi brand will continue to offer the same software integration, hardware quality, and seamless connectivity found across its broader ecosystem.

"Over the past 12 years, Xiaomi has continuously evolved alongside Indian consumers, expanding from smartphones into a broader consumer technology portfolio. The introduction of Mijia by Xiaomi marks an important milestone in strengthening the Home dimension of our global Human × Car × Home strategy in India and reflects our long-term commitment to the market. As we deepen our presence in the category, our focus is on making connected ecosystem more intelligent, intuitive and seamless, bringing Xiaomi's global smart living experience to more homes across India."

— Sudhin Mathur, Chief Operating Officer, Xiaomi India